This is the first post by guest blogger Glenn Perkins
If
it’s November, that means there will be a thrilling conclusion to the
Formula 1 season. It also means that the Los Angeles Auto Show is town,
an event that has grown exponentially in size and has become an annual
tradition for families, friends and anyone interested in the latest
automotive styles, technology and trends. It’s also a great excuse to
get out of the house and see some cool cars!
This year’s iteration of the show included an industry-only event called The
Connected Car Expo
which, as its name implies, focuses on in-car technology, i.e. the
features that will assist the driver (driverless cars, self-parking
cars, voice and data systems, on-board apps) all while providing
underway connectivity. The CCE provided a forum for key automotive and
tech personalities to pool resources and share their knowledge in ways
that will shape the future of transportation. Panelists and guest
speakers include highly influential personalities from Honda, Ford, BMW,
Google, NHSTA, Stanford University Faculty and others.
When considering the present state of automotive in-car technology, and its rapid integration, much remains to be sorted out.
To
illustrate that point, panel discussions included such topics as
“Infotainment Standard Time - One for All or Every Automaker for
Themselves? “ This ongoing dialog is essential to reaching consensus
and streamlining the whole idea of in-car tech with features that will
enhance the driving experience. At this point, the Manufacturers seem to
be at a crossroads, with some favoring a universal system that will
support all smart phone platforms versus others that have made a sizable
investment in proprietary in-dash systems that work well with just a
handful of consumer electronic devices, useful to some but a customer
satisfaction disaster to others. This area of study is still a work in
progress.
The panel discussion titled “Connected Car
Critical Dialogue: Overcoming the Distracted Driving Roadblock”
addressed the current obsession with gadgets and social media in
particular, which has a reached a critical point where drivers want to
compress time and space and perform more tasks while driving. With
technology being far more advanced than social mores; texting, sending
e-mails and talking on the phone have increasingly put the public at
risk and more stringent measures need to be taken to eliminate this
behavior.
There were several panel discussions neatly
dove-tailing with each other, with much consideration being given to the
future of transportation. The underlying themes of both the L. A. Auto
Show and Connected Car Expo complement each other well. While the CCE
brings together the knowledge of an industry; innovators and influence's
that will chart the future course of an industry and consumers, the
Auto Show educates and assures show goers as to how automobiles are
designed and manufactured to the highest quality while maintaining the
latest in ‘green’ standards, with the latest technology. Public
relations and marketing efforts heighten the all-important emotional
reactions and affiliation needs in an effort to forge a connection with
the consumer. You will hear words like ‘branding’ and ‘conquest sales’
bandied about, but this is where the rubber meets to road, in the
literal sense.
The 2013 L.A. Auto Show and CCE are a
strong reminder that we are living in an exciting time; a golden age of
innovation and automotive design and the Industry has the pedal to the
metal.
The Los Angeles Auto Show will be open from Nov 22 to Dec 1. Visit
laautoshow.com for more information and enjoy the show.